Save up to 33% off with bundles.


Mother's Day Sale
Up to 20% off selected styles

Celtic Baddies - Limited Edition
St. Paddies Day ready!

New Release - X-Cup!
Jockstraps haven't changed in decades. Until now.

Shredders
New winter themed colour

Year of the Horse
Take charge of 2026!

Love Confidential
A thorny mystery with a twist 🌹

NiteKnit Sleepwear
Engineered for rest & recovery

Step One Innerwear is and always has been, ethically made.
Completely new to the clothing trade, our founder Greg from the outset knew that producing ethically was not only important, but it was a necessity.
Greg personally went to the factories to source the perfect ethical factory.
We take being ethical serious.
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