

Crocz
Green gator print, across men's, women's, and kids' styles.

My Love is the Sea
Swallows mid-flight, roses in bloom, ships riding the swell

New Melange Range
Stonewash Grey & Desert Sage

Commandos
Don't go commando, get Commandos.

CloudPress Pro
Compression that actually breathes

Yacht Rocks Vol. 3
Classic nautical stripes in timeless sage green.

New Release - X-Cup!
Jockstraps haven't changed in decades. Until now.

NiteKnit Sleepwear
Engineered for rest & recovery
Let's keep
this brief.
We finally caved.
Meet our New Briefs.
The classic brief, re-engineered with Step One technology.
Maximum support and freedom of movement. The timeless silhouette you love, perfected for all-day comfort.
Anatomically designed pouch keeps everything separated and supported, reducing friction and sweating.
Organically grown bamboo fabric that's incredibly soft, breathable, and naturally sweat-wicking.
Low as £12
Select Quantity
Select Size
Add more pairs to unlock Mixed Style bundles
Limited to one per order
For the guys who prefer classic coverage without the extra length. Our traditional-style briefs deliver all the premium comfort of bamboo viscose in a timeless, no-fuss design.
Why You'll Love Them:
Made with super soft bamboo viscose, these briefs keep you cool and dry all day long. The naturally moisture-wicking fabric pulls sweat away from your skin, while the breathable material ensures maximum comfort whether you're at the office, the gym, or anywhere in between.
The smooth, flexible fabric moves with you without restriction, and the soft waistband stays put without digging in. Sometimes the best underwear is the kind you forget you're wearing—until you remember how good it feels.
Premium Features:
For guys who know what they like: classic style, premium comfort, zero compromises.
We aim to dispatch your order 1-2 business days after placing your order.
Free shipping, no minimum spend.
GENERAL SHIPPING TIMES:
UK Mainland = approx. 2-3 business days after dispatch.
International shipping is available and calculated at checkout.
We are so confident you'll love your Step Ones, we'll give you a FULL REFUND on your FIRST PAIR if you don't like them for whatever reason.
Enter your measurements to get a size recommendation.
Measure around your natural waistline.
We couldn't match that measurement. Check the size chart below.
We recommend size
Step One underwear is designed for comfort. If you are between sizes, we recommend sizing up.
Compare our styles to find your perfect fit.
Love them or they're free. If you don't love your first pair, we'll give you a full refund.