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Deep States
Do you want to believe?

My Love is the Sea
Swallows mid-flight, roses in bloom, ships riding the swell

New Melange Range
Stonewash Grey & Desert Sage

Commandos
Don't go commando, get Commandos.

CloudPress Pro
Compression that actually breathes

Yacht Rocks Vol. 3
Classic nautical stripes in timeless sage green.

New Release - X-Cup!
Jockstraps haven't changed in decades. Until now.

NiteKnit Sleepwear
Engineered for rest & recovery
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Finding underwear your little one actually wants to wear every day? Consider it sorted. Our brand new Girls Shortie Bamboo Underwear is designed with busy kids (and even busier parents) in mind. Whether she’s running around the playground, sitting through school, or chilling at home—these girls bamboo shorties move with her, keeping her comfy all day long.
✅ Moisture-wicking viscose made from bamboo material is gentle on sensitive skin, soft with natural breathability.
✅ Super soft waistband ensures all day comfort and no complaining!
✅ No more adjusting - full-coverage shortie style that stays in place.
Less fuss, more comfort.
We aim to dispatch your order 1-2 business days after placing your order.
Free shipping, no minimum spend.
UK Mainland: approx. 2-3 business days after dispatch. International shipping is available and calculated at checkout.
We are so confident you'll love your Step Ones, we'll give you a full refund on your first pair if you don't like them for whatever reason, within 30 days.
Unworn items in original packaging can be returned or exchanged within 30 days of delivery.
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On a line or between sizes? Size up. Tap a row to select that size.
Made from viscose made from bamboo, our designs are super soft and comfortable. Happy kids mean happy parents!
Our bamboo material is naturally hypoallergenic and antibacterial, meaning all kids have to worry about is where they are going to play next!
Reinforced stitching and high-quality bamboo fabric is made for kids who can't sit still - meaning they withstand endless adventures (and repeated washes).
Trust Score 4.5/5
Love them or they're free. If your kids don't love their first pair, we'll give you a full refund.