Step One uses cookies to remember you. They're needed to allow our website and App to function properly, and we also use them to improve your online experience and to help us deliver advertising.

By using our website, we're assuming you're happy with our use of cookies. If you have any questions about it, do get in touch with us at

What's a cookie?

Cookies are small text files generated by the website you're viewing. They allow the website to store information as you browse. Web cookies contain data that can be used to make your browsing experience better.
Cookies are safe for your computer. They only store information used by your browser. They can't access any other content on your computer, nor do they create malware or viruses.

How does Step One use cookies?

Here are the key ways we use cookies. We also sometimes allow third parties to place cookies. We've included some examples of who these third parties are below.

To help navigate around our website and App and use its features
Logging in: cookies remember that you're logged in to your Step One Account.
Preferences: cookies remember your preferences such as the language you use.
Website optimisation: we use tools to test different web designs by showing you a version of our website that is different to everyone else's, so we can see which is best.
To help spot problems and improve the experience of our website and App
Web Analytics: we use programs like Google Analytics to help us find out how many people visit our websites, where they came from, what devices they used, which pages they visited, and what information they are searching for.
Record web sessions: tools like VWO allow us to view your web session in real-time. By replaying your experience on our website, it helps us see the website through your eyes and helps our tech team find and fix errors and improve the usability of the website.
To help deliver advertising
Advertising performance: we use Advertising technology to measure the effectiveness of our advertising campaigns and to tailor our ads so that they're more relevant to you.
Retargeting: we share with platforms like Facebook and Google which pages you've visited on our website. So for example, if you've recently logged into your Step One Account we won't show you any "Join Step One" ads, and instead share different content about Step One.


How do I turn off cookies?

Most browsers enable cookies by default, but you can delete or block cookies in your browser settings. You can also get in touch with some of the third parties we work with to adjust your cookie settings. The website gives helpful information about how you can delete or block cookies in different browsers. We are not responsible for the information on this website, but we're happy to recommend it.

Blocking cookies will mean that parts of our website, and other websites you visit, may no longer function properly.


About this policy

When this Policy applies:
For the purposes of this Policy, "we", "us", "our" and "Step One" means Step One Clothing Pty Ltd and other companies in the same group.

Last updated: The Policy was last updated on 23 Feb 2020.