

My Love is the Sea
Swallows mid-flight, roses in bloom, ships riding the swell

New Melange Range
Stonewash Grey & Desert Sage

Commandos
Don't go commando, get Commandos.

Maroon vs. Blue
Pick your side. Maroon vs. Blue.

CloudPress Pro
Compression that actually breathes

Yacht Rocks Vol. 3
Classic nautical stripes in timeless sage green.

New Release - X-Cup!
Jockstraps haven't changed in decades. Until now.

NiteKnit Sleepwear
Engineered for rest & recovery
Select Size
Limited to one per order
Introducing our new Chic Champagne SmoothFit Brief Underwear, a vibrant and eco-friendly addition to our collection. Designed with your comfort in mind, these briefs offer full coverage and support without compromising on style. Hypoallergenic and gentle on sensitive skin, the breathable fabric wicks away moisture, keeping you cool, dry, and confident throughout the day. The seamless waistband offers a snug, irritation-free fit, providing a secure and supportive feel.
Our Chic Champagne SmoothFit Brief Underwear embodies our commitment to sustainability, using bamboo, a renewable resource, as a key component. By choosing our eco-friendly underwear, you can take pride in reducing your environmental footprint while enjoying the utmost comfort.
We aim to dispatch your order 1-2 business days after placing your order.
Free shipping, no minimum spend.
GENERAL SHIPPING TIMES:
UK Mainland = approx. 2-3 business days after dispatch.
International shipping is available and calculated at checkout.
We are so confident you'll love your Step Ones, we'll give you a FULL REFUND on your FIRST PAIR if you don't like them for whatever reason.
Enter your measurements to get a size recommendation.
Measure around your natural waistline.
We couldn't match that measurement. Check the size chart below.
We recommend size
Step One underwear is designed for comfort. If you are between sizes, we recommend sizing up.
Underwear so comfortable, you'll forget you're wearing it.
Our SmoothFit™ technology provides a completely seamless finish, meaning no visible lines and no digging in.
Designed for everyday wear, providing a soft touch against your skin while staying perfectly in place.
Naturally hypoallergenic bamboo viscose is gentle on sensitive skin and prevents irritation.

Trust Score 4.5/5
Compare our styles to find your perfect fit.

Love them or they're free. If you don't love your first pair, we'll give you a full refund.