

Crocz
Green gator print, across men's, women's, and kids' styles.

My Love is the Sea
Swallows mid-flight, roses in bloom, ships riding the swell

New Melange Range
Stonewash Grey & Desert Sage

Commandos
Don't go commando, get Commandos.

CloudPress Pro
Compression that actually breathes

Yacht Rocks Vol. 3
Classic nautical stripes in timeless sage green.

New Release - X-Cup!
Jockstraps haven't changed in decades. Until now.

NiteKnit Sleepwear
Engineered for rest & recovery
Select Size
Limited to one per order
Step back in time and celebrate love with Retro Romance, our 80s-inspired Valentine’s Day bamboo underwear. Designed for those who crave a nostalgic vibe with a modern twist, this print brings the perfect mix of bold patterns, neon hues, and heartfelt charm.
Get ready to step up your underwear game with our Women's Bikini Brief, Retro Romance. Made with organic and breathable bamboo fabric that's certified FSC, this bikini brief provides eco-friendly luxury without compromising on quality.
The bamboo material is naturally hypoallergenic, making it perfect for those with sensitive skin. Its moisture-wicking properties keep you feeling fresh and dry, while the irresistibly soft waistband ensures you'll forget you're even wearing underwear.
We aim to dispatch your order 1-2 business days after placing your order.
Free shipping, no minimum spend.
GENERAL SHIPPING TIMES:
UK Mainland = approx. 2-3 business days after dispatch.
International shipping is available and calculated at checkout.
We are so confident you'll love your Step Ones, we'll give you a FULL REFUND on your FIRST PAIR if you don't like them for whatever reason.
Enter your measurements to get a size recommendation.
Measure around your natural waistline.
We couldn't match that measurement. Check the size chart below.
We recommend size
Step One underwear is designed for comfort. If you are between sizes, we recommend sizing up.
Underwear so comfortable, you'll forget you're wearing it.
Our SmoothFit™ technology provides a completely seamless finish, meaning no visible lines and no digging in.
Designed for everyday wear, providing a soft touch against your skin while staying perfectly in place.
Naturally hypoallergenic bamboo viscose is gentle on sensitive skin and prevents irritation.

Trust Score 4.5/5
Compare our styles to find your perfect fit.

Love them or they're free. If you don't love your first pair, we'll give you a full refund.