We needed to make Step One better than those average man-rags you have in your drawer. But what makes our's just so damn good? 

There are 2 features: 

  • Bamboo Fabric
  • 3D Comfort Pouch
  • Ultra Glide Lycra 

Let's break it down. 


Unless you start with the right the fabric, what's the point? We tested several fabrics, ranging from micro-modal to cotton and finally landed on Bamboo. The properties of Bamboo are far superior and given it's a natural fibre, it breathes incredibly well and has moisture wicking properties keeping you dry and comfortable all day. Most importantly, Bamboo grows quickly and uses far less water than cotton, it can take more than 20,000 litres of water to produce 1kg of cotton; equivalent to a single T-shirt and pair of jeans.



Probably THE most important part. Most underwear are simply flat across the front, but are you flat across the front? No. You’re a man. As you can see by this example, a flat panel simply squashes your bits, and presses them against your leg:

So how do we solve this issue of it rubbing against your leg? 

It’s more a case of you want to be ‘surrounded’ rather than supported, so we sculpted our perfected constructed 3D contoured pouch.

What most companies do around the pouch is stitch it together using a standard 2 or 3 stitch thread, so to create the perfect cup that moulds to your body, we have hidden elastic strip inside the stitch creating the perfect cup. 

The moment you put on your first pair of Step One you will notice this elastic 3D pouch.


We all know this feeling…


We love the brief and trunk style but hate the ride up.  This is caused by fabric rubbing against fabric between the legs rubbing together, causing friction and thus having them ride up.

To combat this, Step One has included Ultra Glide Lycra panels to the inner thighs of Boxer Briefs and Trunks. Using a similar material to bike shorts or compression leggings, the friction resistant nature of the fabric prevents chafing and thus stops that annoying ride up. 

So there you go, now you're an expert. Not really.